HyVee is so far from a low-end supermarket-deli chain. I bet their lawyers are talking to the NY Post and writers right now.
I was wondering if they meant something like Market Basket stores here. We have several chains. Hannaford is highest end, gourmet deli meals and wooden floors, then Shaws and Stop-n-Shop, which are clean, and then there's Market Basket, which smells like spoiled meat, has the cheapest glaring fluorescent tubes ever made, and is full of people who look homeless.