"What goes around, comes around," or "There is nothing new under the sun."
https://www.amazon.com/Strictly-Speaking-America-Death-English/dp/1412813271https://www.goodreads.com/book/show/1215408.Strictly_SpeakingAs much as I enjoyed
Strictly Speaking (and its offspring,
A Civil Tongue), being in the job market and reading job postings created by people who apparently have university degrees in "Human Resources" leads me to the conclusion that the HR people are light years ahead of the politicians in terms of meaningless drivel posing as sophisticated language.
Here's an example (mind you, I'm looking for a job as an architect, so I don't know why indeed.com sent this to me):
Responsibilities include, but are not limited to:
Improve the client experience by creating clear, concise and accurate technical documentation and client instructions.
Partner with product, design, client services, sales and other teams to research and write technical, marketing, client support, education or business support documents and serve as an editorial resource for the firm.
Conduct content audits and perform gap analyses.
Create and maintain editorial calendars, style guides, taxonomies, metadata frameworks and content migration plan as needed.
Define our voice and tone as part of the larger product design and marketing system while building and maintaining a content style guide and teaching others how to apply it.
Skills and Traits
Madcap Certified and/or intermediate to advanced user of MadCap Flare / Central.
Experience with simplifying, organizing and structuring product documentation.
A minimum of 5 years of work experience, with at least 3 years of content marketing or product documentation experience, and 3 years' experience in financial services, information services or software industry.
Exceptional written, verbal and interpersonal communications skills and an ability to work collaboratively with diverse teams.
Highly motivated self-starter with an ability to understand the "big picture" while producing and delivering tangible results.
An exacting eye for detail.
Experience defining and implementing voice and tone guidelines, style guides and writing processes that improve content quality and improve client experience.
Understanding of technology, financial services and markets, with a curiosity and desire to learn more about IBKR's technology, business, markets, products, and clients.
Ability to multi-task and simultaneously manage multiple high priority projects.
This job is "Technical Writer." Now we know what K-Frame does for a living.
Here's another one. This one is for a Strategic Proposal Writer, for CVS (the pharmacy chain):
The Strategic Proposal Writer is responsible for developing customer-focused, strategically positioned proposal responses. They work on moderately complex proposals and broker/consultant surveys/RFIs for our corporate constituents (brokers/consultants, prospects and customers).
The candidate will write and edit in accordance with company brand standards, plain language and internal RFP style guide standards as well as apply research and data gathering skills.
The successful candidate will have the ability to be creative, apply personal initiative and must be well organized and able to manage multiple projects and changing priorities.
An ability to interpret and understand the needs of the customer and work with other team members to create a compelling, well-articulated value proposition that aligns the products and programs we offer with the customer’s strategy is essential to success. Candidates use the proposal database and established department workflows to respond to questionnaires or ad hoc proposal requests.
We are looking for self-motivated team players who enjoy working in a dynamic and fast paced environment. The position requires an individual who can communicate very effectively verbally and in writing with all audiences, resolve problems, prioritize, multi-task, and build and maintain strong relationships with our field organization and subject matter experts throughout the company.
The ability to apply the principles of grammar, mechanics, and spelling in written work is critical.
Note how "The ability to apply the principles of grammar, mechanics, and spelling in written work" is the last thing mentioned.