Every hour is Earth hour to me....especially if I'm paying for the juice.
Exactly the point. :)
I generally don't waste power because, yeah, I'm paying the bill, waste not want not, etc., etc.
When someone gets holier than thou with me about it though, as if I can't figure things out for myself, I feel it's my duty to annoy the hell out of them. Especially when they're often the same people who traded in a perfectly good older car for a Prius, or buy tons of steel water bottles with fancy enviro sayings on them, or are otherwise engaged in "environmental consumption". :)