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I know this one!
It is to identify gullible persons that use fishing equipment.
L-o-n-g time ago the makers of fishing equipment noted there were two types of folks : Those that could fish and did collect fish , and those that collected fishing equipment and couldn't catch fish.
So a lot of fishing equipment is designed to catch FISHERPERSONS and not fish. So the makers of various fishing equipment made up these hooks to go onto hats, vests, and wherever/ whatever clothing. Makes it easier to identify wallets...err...I mean customers.
So when a person comes in with a hook on his hat, wherever :
" Hey Todd, you seen this new reel with 43 ball bearings, two reverse, and handle that doubles as a beer opener? Why old so and so caught a limit of bass all over 6#'s in 30 minutes...been sooner but these things cast over into the next lake and dragging fish through trees slows one retreive down even if this reel has a 23:1 gear ratio. Now you gotta have this rod, made of unobtanium to optimize it, and getting the fish thru the trees from the neighboring lake takes this space age fishing line designed for space shuttles...now Todd $50 aint' much for line, you ain't paying .50 for coffee no more either are you? Now the lure, we got these in 57 varieties, depends on the phase of the moon , crops need planting or harvesting...oh yeah crops play a part in the fish cycle...
Todd spends $500 on all this "fishing tackle" and catches nothing. Has to buy fish at Long John Silvers on the way home and hide the box and lie to momma he cooked it lakeside. " Didn't want to smell up the kitchen honey".
" Tastes like Long John Silver to me"
"Must be something in the interior or something in that $40K SUV I pull that $30K bass boat with" - Todd replies.
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Babies? If'n you got to ask that question you really need to back away from and spend more time away from the 'puter and Internet. Some stuff one has to experience - not read about.