Pepsi kills Tropicana's brand recognition...

[Manedwolf]

Way to go! Make the most-recognized juice look like...a discount brand, complete with stock photography! What'd you pay for that photo, guys, $200 off a royalty-free site?



I want the millions these people make...and I wouldn't even f up the branding like this.

http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php

[Fly320s]

Meh. I prefer Florida's Natural.

[RaspberrySurprise]

I like Simply Orange and similar.

[Perd Hapley]

Yeah, that's all kinds o' ugly.  Was Tropicana not selling or something?

[Gewehr98]

Feh.

Minute Maid for me and mine.

I spent too much time in the Florida orange groves to get very excited about the blending of all the juices and subsequent distribution to different brands.  Kinda like counting how many angels can dance on the head of a pin...

[Manedwolf]

Yeah, that's all kinds o' ugly.  Was Tropicana not selling or something?

Pepsi has gone rebranding crazy with all of their brands. The general consensus among myself and other people who do commercial design on other forums I'm on is that they're trying way too hard, and that the decisions are likely being made by execs who have no sense of design at all, or that someone's relative is somehow involved.

Because that box would result in a D grade in any of my design classes. Look at Sterling Brands' previous iconic design on that page, then look at the new one. I mean...what?

[BridgeRunner]

Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.

I'll have a coffee.  You can keep yer OJ, whatever brand, and all the propaganda about vitamin C to go along with it.  

[Azrael256]

I guess pepsico voted for change.

*rimshot*

[Parker Dean]

I was watching an author on CSPAN BookTV a few weeks ago, and the premise of his book was that brand management is really just screwing up the product for both the company and the consumer. He also felt that it would just be better to let a brand be itself rather than try to "manage" it, mostly because of the talentless hacks that involve themselves in the process. Sounded like a fun read, especially since he ripped on the Cussler/Kamprecos novels as a really bad example of brand management in literature. Unfortunately I can't remember the name at the moment, dammit.

[Zed]

Sad thing is the Stuff is over $5.00 a gallon here.

[Bogie]

"We bought it, so we're going to change it."
 
Scuttlebutt from my former company has it that NOW they are trying to reengineer the R&D overall into something like my end of it was before the merger...
 
Well, they basically pfired everyone who was running things the right way...
 

[LAK]

Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.

The full measure of pulp - which many or most have been conditioned to dislike from an early age - serves not only to neutralize the acid effect, it also contains the bioflavanoids which aid the absorbsion of vitamin C. Oh, and the sugar in an orange isn't a fraction as harmful to you as the refined variety.

[nobody's_hero]

I don't usually buy carton-O.J.

I go for the [almost] 1-gal tropicana jug with the new "easy pour" lid. Such a simple engineering design that allows you not to spill those first few drops because you poured it a little too slowly.

I wish the milk companies would follow suit. That just annoys me—as soon as I break the plastic seal and start pouring, it runs down the side of the milk jug and gets all over the counter. 

EDIT: Unfortunately, the easy pour design contains about seven ounces less than the original containers. Just looked that up  . Oh well, the prices we pay for convenience.

[zahc]

In order to design that easy-pour jug, they probably just removed those first few ounces that usually spill.

[charby]

I buy the store brand not from concentrate orange juice. I only buy a brand name if it on sale cheaper than the store brand, which does happend from time to time. I really don't notice a taste different but I love the grove stand Tropicana because of all the pulp.

My wife hates pulp in her OJ so high pulp means the container is all mine.

-C

[MechAg94]

I have tried to buy Kroger store brands before, but have been disappointed too many times.  I don't remember if they sell their own orange juice though.

[Manedwolf]

I have tried to buy Kroger store brands before, but have been disappointed too many times.  I don't remember if they sell their own orange juice though.

Kroger store brands have an unpleasant history of being recalled for contamination.

[HankB]

Orange juice?  Sugar and acid.

Try the heavily-advertised Sunny Delight - sugar syrup (probably high fructose corn sweetener - where's the "barf" icon?) and a bit of orange flavor.

[seeker_two]

Guess I'm the only sugar-free Tang drinker..... 

[roo_ster]

Orange juice?  Sugar and acid.  If I'm gonna burn holes in my digestive tract, I'm at least gonna have some fun doing it.

I'll have a coffee.  You can keep yer OJ, whatever brand, and all the propaganda about vitamin C to go along with it.  

Thus saith the Michigan resident. 

Spend some time in Florida during the citrus harvest and you'll better understand what good OJ tastes like.

Here's a hint: frozen from concentrate OJ is to real OJ what American cheese is to aged cheddar.

[Perd Hapley]

jfruser, why do you hate America?

Are Krogers still around on the east coast?  I haven't seen one of those in decades.

[BridgeRunner]

Thus saith the Michigan resident. 

Spend some time in Florida during the citrus harvest and you'll better understand what good OJ tastes like.

Here's a hint: frozen from concentrate OJ is to real OJ what American cheese is to aged cheddar.

OrI could could just drink water, avoid the ugly container and spending the five bucks.

[mtnbkr]

Are Krogers still around on the east coast?  I haven't seen one of those in decades.

Lots of them in SW Va.

Chris

[Gewehr98]

Are Krogers still around on the east coast?  I haven't seen one of those in decades.

Yup, they're still around.  I liked the one I visited in Marietta, GA, while spending some government-paid vacation times at Robins AFB.  Evidently, so did Alton Brown, if you watch some of his Good Eats episodes.

That is, before he got busted for shoplifting there...

http://episteme.arstechnica.com/eve/forums/a/tpc/f/34709834/m/793006009731?r=793006009731#793006009731

BTW, the whole high-fructose corn syrup phobia has about run its course, based on the latest television ads I saw the other night. Even the American Medical Association calls it an urban myth, and nutritionally identical to sucrose.

Maybe the food nazis can focus on truly evil stuff, like drinking Tab?  (blecch!)

[Manedwolf]

FYI, the new Pepsi cans. GOING EURO. Well. Euro design as it was in the 90's. This is what you call "weak design". The font face is weak, nothing pops at all. It isn't understated nor minimalist (Apple does good minimalist branding, for reference), it is just weak. I have no idea why they thought reversed bookspine vertical lettering (HARD TO READ, GUYS!) would be a good idea on something whose shelf orientation will draw the eye to bold horizontal titling...which means the eye will go to competitors instead. Their designers are, to be blunt, crap. And they probably paid a lot for this.



I also find the bottle molding disturbing.