$499 set up cost and $99 a month for the same speeds I have now isn't a benefit for me. I can see how it would be a benefit in low population-density areas where options are limited though.
I read the article on my phone yesterday, and can't find it now, but it included some Musk statements. He said they are actually going fairly high resolution on where they send these invites out. They are targeting addresses outside city centers, and he also said while they will have global coverage, it will be limited availability in local regions. In other words it sounded like they, at least at this time, won't make it available to urban addresses. He said he wanted to make sure Starlink gave underserved areas the first priority. He also said he expected to see 300mbps most everywhere by the end of the year.