My initial take on Trump when he started was that he was the political circus side show geek biting the heads off of the establishment's chickens. Still an appropriate description but he has moved his show to center ring and added more to his repertoire. None of which I see as a bad thing.
A neat sign I've seen popping up around these parts has a picture of a scuba diver and, "Look under the surface - Trump 2020".
Considering what he has done with judges, now peace deals, and other stuff, that's an accurate campaign message.
Oh, and the back of the sign has a picture of a clown and simply says, "Joe Biden is a clown".