I like Chinook hops and I like IPA, so I'd probably go with that one -- although I might substitute Coopers or Munston ale yeast for the SAF-05 they recommend -- mainly to save a couple of bucks; I'm cheap like that.
Also, unless you are making a British style "bitter", use corn sugar instead of table sugar to prime the bottles. (a little bit of acetaldehyde "apple" notes are OK in British bitter or Belgian ale, but not in American pale ale.)