I don't want a President that's been what I've been through.
I don't care if they've been poor or rich, just DON'T LIE to me about it.
I don't care what kind of care the candidate drove, just DON'T LIE to me about it.
I do care if you made your riches legally, but I don't care if you had to lay off people to do so, just DON'T LIE to me about it.
Are you seeing a pattern here?
I want someone who is, at least, smart enough to surround themselves with experts in foreign relations, energy, finance, etc who are trusted and respected in their fields to advise.
I want someone who is not going to spend a majority of their time trying to take away my freedoms/rights/money/time. If the president gets vacations, I should be able to, in theory, take a vacation too. If I can't because I am paying too much out in taxes/fees/fines, there is a problem.