Given the huge rebates and incentives we're seeing for trucks and SUVs, here's some number crunching that makes things verrrrrry interesting...
For the purpose of this exercise we presume both vehicles have been financed for 5 years at 5.9% interest. We also presume that both vehicles are driven 15,000 miles per year, and that gasoline is $4 per gallon.
Mid-sized sedan
$30,000 purchase price
Average economy 30mpg
Annualized payments = $6943.08 ($578.89 per month)
Annual fuel expense = $2000 (500 gal @ $4)
Total annual ownership expense = $8943.08
4dr pickup
$20,000 purchase price
Average economy 15mpg
Annualized payments = $4628.76 ($385.73 per month)
Annual fuel expense = $4000 (1000 gal @ $4)
Total ownership expense = $8628.76
The truck is less to own, larger, safer, more comfortable, more utilitarian, and possibly less to insure. Now factor in that manufacturers are giving zero interest SIX year loans on trucks and the diff becomes even more marked.
Brad