I literally saw this person at Target a few years ago, or at least the same archetype.
Soft doughy(*) looking 30-ish, full beard, sleeves of tattoos, whining like a spoiled 5 year old girl to his 50-something mom who was buying him the wrong model of grooming product.
*I took my son on a tour of my alma mater college campus over labor day weekend, when people were moving in.
I made a comment to him about how everyone looks to be in poor physical condition, except the obvious athletes. He said that he noticed that too.