This has been talked about since before April 1st, so I'm pretty positive it's legit.
As I mentioned in a similar thread about other worthless celebrities, I don't begrudge them making tons of money if people are dumb enough to pay. I do have a problem with a group at the university using student fees, seemingly without student input, to pay her. Much like when unions use member fees to support political causes that many union members may find deplorable.