Don't like the license? Don't buy it.
Usually, the purchaser cannot view the license until the 'product' is purchased, and opened, and the user is in the process of installing it. I'm trying to think of any other situation where a consumer is expected to purchase something and open it before reading the conditions of purchase.
I'm all for people and companies to have whatever contracts that they want...I use open source myself to the extent possible...but if this ruling literally says that the first sale doctrine does not apply then EVERYONE is going to say that reselling their software is illegal--why wouldn't they?