It is easy to be a keyboard commando, difficult to be a in person protester as it would actually require effort on their part.
That is where I think some of the big companies/politicians are getting fouled up. There are lots of groups who seem to have mastered how to create a seemingly huge online presence. I am not sure a lot of that exists in reality.
There were a handful of protestors outside that TexMex resturant in Houston, but only 8 or 10. I haven't heard if they are still there this week. I doubt it.
Also, the part that I think it a newer trend: The owner of the place took the picture down and tried to apologize online. He essentially was surrendering to their demands. Yet that had no effect on the attacks. He was branded as someone who they must destroy and they would not stop until he was out of business. I think this baker is seeing a similar attitude with attackers. The sad part is the State of Colorado set up their regulations to empower these people with govt support.