I wonder how these graphics will effect new smokers. Will it make the rebellious teens want to smoke more or less? I would think that the target audience is not fully-addicted smokers here. As you have all pointed out and with my own experience as a former pack-a-day smoker, these graphics are going to do nothing to people who are addicted. In other words, I hope they are intentionally targeting the potential smokers who will never start if they see this imagery, otherwise this is a giant waste of money.
I generally don't have a problem with smokers, but damnit I really hate smelling that crap. I quit smoking August 11, 2004, because of a 3 day hangover that had me throwing up every time I would try to smoke. That made it pretty easy actually (in relative terms, it was still ridiculously hard) as I knew that I never wanted to smoke again. Nor have I even cheated once, or thought seriously about smoking. However, since then, the smell of cigarette smoke gives me horrible headaches.
