Sig's business model.
Monday -- Quietly quit carrying parts, magazines, and accessories for Model XXX1
Tuesday -- Announce that Model XXX1 has been discontinued
Wednesday -- Watch the world *expletive deleted*ing burn for Sig owners as they now pay 5 times the already extravagant MSRP for a magazine for the Model XXX1
Thursday -- Announce the Model XXX2, which is similar, but just different enough that it has no parts or magazine commonality with the XXX1.
Friday -- Go to Oktoberfest and slam sausages, beer, and Brunhilda.