I think it's obvious that TV/movies/the entertainment industry drives popular culture. People constantly chat about what happened on the currently popular TV shows, make references to jokes in movies, imitate popular SNL skits, whatever.
Being naturally paranoid, I recognized a long time ago that this influence was not necessarily organic in nature, i.e. it was possible that some over-arching organization could subtly direct that influence. I used to think of it as an unlikely possibility, an artifact of my paranoid imagination.
It was shortly after 911 that I decided, despite my paranoia, that in fact there has been a conscious, organized attempt to manipulate US culture via the entertainment industry. The US government has had a hand in determining what Hollyweird produces for nearly a hundred years.
TV news departments have been part of that manipulation ever since broadcasters started using the news as a revenue stream. It's gone from "If it bleeds, it leads" to "If it will influence people's opinions in the direction we want them to go, it leads (and if we have to make it bleed also, so be it.)"
It's no surprise to me that people would want to have the same control over the internet. The internet started as a great level playing field, but there's no way it could have stayed that way.