I think I have seen people try to make that point from time to time, but it generally goes no where and people give up. Once Democrats use a new name for the same stuff the media repeats it and refuses to even question it. You can blame R's for it, but when you have 30 seconds to respond to the opposition, I guess they figure it is better to cover other things.
Maybe the longer form internet discussions that are becoming more popular will change that. We will see.