What a brilliant ad though, its only a shame that there was so much stuff packed into it.
It's pretty smart. The McCain web-ads are getting re-hashed and aired for free on the news-talk programs. So even if they're too long, or include too much content, shorter clips still get out there.
That McCain is even close to 50/50 in the polls to Obama has many on the left panicked. It means that the Obamania cult of personality isn't penetrating far enough into the middle to make Obama, or more correctly, the swing-states a sure thing.