I wonder if anyone really cares about a HUGO award, other than the authors. I know that designation plays no part in my selecting something to read.
Because it's nice. Because it's a way for the fans to show their pleasure in a story. I don't pick my reading material based on Hugo selections, either, but I'd like to see some of the authors and books that I really enjoy be given an award.
Because it's a nice thing to do and a nice thing to have. Or, at least, it
should be.