^ Well, that's where names like Rusty Shackelford come in handy. Or Mbutuma McMambo.
Long before the 'net I tested the distribution of names on mailing lists by using the name Pyotr Ilyevich Tchaikowski on one (1 only) mail inquiry I made. I was getting junk mail from every company under the sun for every product under the sun for almost two years, with highly amusing mis-spellings of the name. I finally moved and changed POBs, and pitied the poor Postal Patron who got that box number after me.
Mailing lists are big business, and I guess they've now started mining the social media.
Tmguma O'Mboto, 230RN