My Uncle owns a Chrysler Jeep Dodge dealership. He's also worried that they're going to take away his business. No idea why. The dealerships don't cost Chrysler anything. The dealerships are self-supporting. And the dealerships are the only real customers Chrysler has.
But I suppose stupidity is a forgone conclusion. The goverment has never been able to run any enterprise well, save perhaps the military.
GM and Chrysler's business case for closing dealerships is reasonably sound compared to their other schemes.
Both figure that they've saturated the market with dealerships to the point where there's significant intra-brand competition between dealerships. That leads to lower average selling prices as consumers cross shop between intra-brand dealerships for the best deal. By cutting out significant chunks of their dealership network, they figure they can reduce intra-brand cross shopping and increase average selling prices.
In turn, that should allow them to squeeze the remaining dealerships more and extract additional revenue per vehicle sold.
So now they need small vehicle engineering input from Fiat, whose small cars have never lasted more than about two years on American roads under American drivers? Gimme a break.
Yep. Chrysler couldn't get things done with Mercedes' engineering support. Still wondering about how anyone thinks they'll do better with Fiat's.