In Cleese's case I don't think he was ever asleep on this matter. He's been warning about wokeness killing comedy for several years, maybe even for a couple of decades now.
Well, IMO, it used to be called "politically correct" before some a-hole distorted the word "awakened" into the thoughtless and all-encompasssing buzzword "woke."
Kind of a half-corollary of "if you control the language, you control the issue."
Many folks have been decrying "political correctness" for decades before that distortion became slang of the day.
I myself have likened political correctness to the march of lemmings toward the cliff.
Terry, 230RN