-
We've all heard that "Diamonds are a girl's best friend."
And most women love chocolate.
Take these two thoughts, add a little marketing spin, and presto, Chocolate Diamonds!
I noticed in the Sunday paper that some jewelry stores are now advertising "Chocolate Diamonds" as the new trend . . . it seems that they're taking low-grade, dark brown diamonds, faceting them, and marketing them as being somehow, well, special.
I'll say - take a low grade $5 industrial diamond, spend $2 in some turd world sweatshop to put a couple of crude facets on it, and sell it for hundreds of dollars . . . that's "special" all right.
How many here know women who want this kind of crap?
-
Takes a lot more than $2 to facet a diamond, but I understand what you're saying.
I've always been partial to jet black diamonds, myself. Nothing more beautiful set against 22k gold or platinum - but I'm in the minority, very rarely did any of my orders call for them.
Of course, lower grade diamonds cost less from me, I wasn't ripping people off as I assume these folks you're talking about ARE.
-
That's just good marketing. Read the Theory of Reasoned Action for a good basis in modern marketing.
If you can rename an undesirable item and make it desirable to people by association with something a certain demographic enjoys, that just means you're good at marketing.
-
If it's attractive to their eye and within their budget, who cares? It's not as if a diamond is more useful from a utility perspective anyway (for the average diamond consumer, not talking industrial purposes).
Chris
-
That's what I love about my wife's jewelry biz....no diamonds....individual pieces aren't too badly priced. Of course, we get a substanial discount
Which saves me money on BD/Xmas/Anniversary gifts
-
JamisJockey
The markup on jewelry is astounding, isn't it? Family wouldn't believe me until I started showing them receipts!
-
JamisJockey
The markup on jewelry is astounding, isn't it? Family wouldn't believe me until I started showing them receipts!
Yes, it is! And the markup on "fine" jewelry, such as whats sold in stores, is absolutely insane. Wife used to work for a large chain store, starts with a Z and ends with ales. Some of the pieces are marked up as much as 1,000 % before going to retail. Gold chains actually had a surprisingly high markup, while I think the diamonds were marked up more before they get to the big retailers.
-
Gold chains actually had a surprisingly high markup, while I think the diamonds were marked up more before they get to the big retailers.
The markup on alloy gold chains over pure gold melt value is absolutely astounding to me. Especially considering those chains are made by a machine!
-
A couple years ago, colored diamonds were all the rage, it was short term. Lower quality diamonds were irradiated to change their color and sold as a premium.
I remember some chicky-poo with a urine colored diamond during that rage. It looked awful but she seemed pretty proud of it.
-
I remember some chicky-poo with a urine colored diamond during that rage. It looked awful but she seemed pretty proud of it.
I did not know that there were P-grade stones...
-
I thought he was talking about a #2 grade.
-
. . . If you can rename an undesirable item and make it desirable to people by association with something a certain demographic enjoys, that just means you're good at marketing.
Isn't that what Federal did when they took their reduced recoil ("pansy load") buckshot off the market for a short time, and then reintroduced it as tactical buckshot . . . at a higher price?
-
Some of the pieces are marked up as much as 1,000 % before going to retail.
Damn!! I had read/heard that diamonds were marked-up 100% every time they were sold, but that's insane.
-
OP, the "chocolate diamonds" are actually worth about as much as "real" diamonds. We only spend all that $$ on the shiny clear ones because marketing tells us to. What are diamonds actually good for, other than industrial drill bits and the like? Basically nothing. They are only worth our money because we think they look pretty. If chicks think the brown ones look pretty, I guess that's worth money too.
Are they getting swindled by buying brown rocks for hundreds of dollars? Yep. But don't be mistaken: people who buy the pretty "real" diamonds are getting swindled too. Brown vs clear makes no difference. A scam is a scam.
-
Some of the pieces are marked up as much as 1,000 % before going to retail.
Damn!!
I had read/heard that diamonds were marked-up 100% every time they were sold, but that's insane.
Diamonds have little inherent worth, really. The De Beers and other diamond cartels keeps entire warehouses...somewhere...and keeps the price artificially high by releasing only a little at a time.
It's why the guy making flawless carbon layered diamonds has a secret facility. At a diamond show in Europe, he was told what he was doing was a good way to get a bullet in his head.
They weren't kidding, either.
-
How many here know women who want this kind of crap?
I do. Why do you think a few of us insist on hanging out in places like APS?
-
Some of the pieces are marked up as much as 1,000 % before going to retail.
Damn!!
I had read/heard that diamonds were marked-up 100% every time they were sold, but that's insane.
IIRC, the big markup on a diamond is from the wholesaler to the company that makes it into jewelry. With big chain stores they actually have two middlemen....the wholesaler sells it to a jewelry designer who then sells it to the company. They do buy some loose stones that they have set by "in store" jewelers who IIRC are contractors and not actually store employees.
-
Discovery Channel or one of those channels had a show with a segment on artificial diamonds. It was pretty cool.
-
OP, the "chocolate diamonds" are actually worth about as much as "real" diamonds. We only spend all that $$ on the shiny clear ones because marketing tells us to. What are diamonds actually good for, other than industrial drill bits and the like? Basically nothing. They are only worth our money because we think they look pretty. If chicks think the brown ones look pretty, I guess that's worth money too.
Are they getting swindled by buying brown rocks for hundreds of dollars? Yep. But don't be mistaken: people who buy the pretty "real" diamonds are getting swindled too. Brown vs clear makes no difference. A scam is a scam.
Is one less common than the other?
-
I really wanted to get a synthetic diamond for my wife when we got engaged because it's chemically and structurally identical to a natural diamond and it's far cheaper. But I didn't dare to do it because I know how women view things like that. So I spent 5 times more on a real diamond. I talked about it with my wife a few months after we got married, and she told me she wouldn't have cared if I had gone the synthetic route. She never really cared all that much about a fancy ring.
Oh well...
-
I really wanted to get a synthetic diamond for my wife when we got engaged because it's chemically and structurally identical to a natural diamond and it's far cheaper. But I didn't dare to do it because I know how women view things like that. So I spent 5 times more on a real diamond. I talked about it with my wife a few months after we got married, and she told me she wouldn't have cared if I had gone the synthetic route. She never really cared all that much about a fancy ring.
Oh well...
Amen to that.
The diamond cartel has done a very nice job convincing the public that synthetic diamonds are somehow inferior to natural stones. In fact, usually the opposite is true. Synthetic diamonds have far fewer impurities.
-
I didn't think they could make synthetic diamonds in appreciable sizes. Has that changed?
-
I didn't think they could make synthetic diamonds in appreciable sizes. Has that changed?
Yes. The newest sort, they can't even tell it from a real one, at all.
It's why the guy making them was warned. Some of the cartels wouldn't think twice about assassination to save their billions per year.
-
Who makes them? What guy?
-
Who makes them? What guy?
I'd love to know....wife's been interested in a bigger rock for years.....
-
Here's one:
http://www.apollodiamond.com/
-
Here's another:
http://www.diamondnexuslabs.com/
-
If the claims on the two sites previously referenced are indeed true and their prices are so much lower than mined diamonds it seems as if there may be an opportunity here.
Buy artificial diamond jewelry, get it appraised at a local jeweler, keep the appraisal and sell the thing at a nice profit.
Afterall a diamond is nothing more than crystaline carbon whether it came out the earth's ass or some guys furnace.
-
The artificial makers put a holographic seal inside the diamond to show who made it.
-
Yeah, that holographic seal or laser etching or whatever they do was the concession made by the synthetic diamond manufacturers to avoid getting murdered by DeBeer's, I believe. I think jewelers also sued to require that, as it would pretty much ruin the whole racket they have going.
-
The artificial makers put a holographic seal inside the diamond to show who made it.
Sounds like there's a profit margin for synthetic diamonds minus this marking. Course, I'd (apparently) have to keep the location hidden, and hire some good armed goons.
I'm starting to like the idea!
-
Those aren't synthetic diamonds. Those are simulants, fakes, like cubic zirconia (Zr02) or moissanite (SiC).
Real diamond, whether made in a lab or in the earth, are made of crystallized carbon and nothing else (impurities excepted).
-
Those aren't synthetic diamonds. Those are simulants, fakes, like cubic zirconia (Zr02) or moissanite (SiC).
Real diamond, whether made in a lab or in the earth, are made of crystallized carbon and nothing else (impurities excepted).
That's true. I didn't read the site closely enough.
-
How many here know women who want this kind of crap?
I do. Why do you think a few of us insist on hanging out in places like APS?
Please bring more like minded females here.
All the ones I know are no fun.
-
Yeah, that holographic seal or laser etching or whatever they do was the concession made by the synthetic diamond manufacturers to avoid getting murdered by DeBeer's, I believe.
And not in a metaphorical sense.
-
The artificial makers put a holographic seal inside the diamond to show who made it.
Sounds like there's a profit margin for synthetic diamonds minus this marking. Course, I'd (apparently) have to keep the location hidden, and hire some good armed goons.
I'm starting to like the idea!
Sign me up as one of the armed goons.
-
Yeah, that holographic seal or laser etching or whatever they do was the concession made by the synthetic diamond manufacturers to avoid getting murdered by DeBeer's, I believe.
And not in a metaphorical sense.
Blofeld is running DeBeers?
-
The artificial makers put a holographic seal inside the diamond to show who made it.
Sounds like there's a profit margin for synthetic diamonds minus this marking. Course, I'd (apparently) have to keep the location hidden, and hire some good armed goons.
I'm starting to like the idea!
Sign me up as one of the armed goons.
APS vs DeBeers. That could be interesting...
I think we'd win.
-
We don't have their funding.
-
yeah but we got guns, spirit, smarts, pirate ship, and I'm sure with very little effort (and some plundered rum) their wimmins.
-
If you can rename an undesirable item and make it desirable to people by association with something a certain demographic enjoys, that just means you're good at marketing.
"Hudson seal"
-
We don't have their funding.
But we have unmarked synthetic diamonds. We'll sell those, and buy guns. Lots of guns...
-
Google "Blood diamonds" or "Conflict diamonds". You'll be shocked. A good movie to see is called "Blood Diamonds". Although it's fiction, it gives a pretty accurate story behind diamonds.
The best part is women who hate hunting and guns will ignore the suffering and violence behind diamonds and will demand one. They are ignorant of the history behind diamonds. I pointed this out to a gal I work with. Her response: "I don't care". Unreal.
Q: How do you get a diamond?
A: Put a man under heat and pressure until he produces one.
-
My wife and I have been making jewelry for over 10 years. We know the business very well, and this is too funny. This is no different than bi-colored stones, 20 years ago they were considered junk.
-
It's like any stone, if someone thinks it's pretty it's worth a lot, otherwise is just an oddly colored stone.
Good marketing though lol
-
We don't have their funding.
We have Mike Irwin. Wait until he has one of his cranky days, and send him in. They won't know what hit 'em.
<runs and hides>
-
The thing that amused me moreso was the Kimberley Process Certification gives the diamond cartels a legal monopoly. Any non-cartel diamond is considered a "conflict diamond". It ain't about stopping the horrors of diamond mining in African war zones. It's about keeping cheap stones out of the market.
-
We don't have their funding.
We have Mike Irwin. Wait until he has one of his cranky days, and send him in. They won't know what hit 'em.
<runs and hides>
A weapon that's ready at all times?
Amazing!
-
We don't have their funding.
We have Mike Irwin. Wait until he has one of his cranky days, and send him in. They won't know what hit 'em.
<runs and hides>
Want him cranky? Just mention burning floppys.
There are places that will take cremated remains and turn them into "diamonds."
Also there is a place in Arkansas where you can spend a few dollars and go diamond hunting. You get to keep what you find also.
-
Are women really THAT gullible?
Not this one. I don't like diamonds, or gold for that matter.
However, I will pay premium for decent edible chocolate.
-
We don't have their funding.
We have Mike Irwin. Wait until he has one of his cranky days, and send him in. They won't know what hit 'em.
<runs and hides>
Want him cranky? Just mention burning floppys.
There are places that will take cremated remains and turn them into "diamonds."
Also there is a place in Arkansas where you can spend a few dollars and go diamond hunting. You get to keep what you find also.
Apparently there's people who make a living out of it as well (If we are thinking about the same place). Was a story in the news some time ago about a guy who had found something that was actually worth some serious money.
-
Part of the price of a "gem quality" diamond is due to its rarity; colorless, flawless diamonds are much less common than
dirt-colored chocolate colored diamonds.
But with creative marketing, dirt chocolate becomes more valuable.
-
There are places that will take cremated remains and turn them into "diamonds."
Other gems, too.
My wife and I have looked into that. It is expensive, but seems a little more personal that being in a glorified ashtray over someone's fireplace.
-
i don't want fancy rocks, or chocolete. however, if someone wants to buy me a springfeild M1a........
i am content to have cheap jewelery from clares or stuff i get at a craft fair. its not like i wear it all that much.
and if i ever do get engaged i would rather have a ring like my boss has. small and understated and i could wear it all the time without getting caught on anything.
-
There are places that will take cremated remains and turn them into "diamonds."
Yeah.
A relative-in-law wanted to have that done with his mother's ashes and turn it into an engagement ring for his wife-to-be.
Hint for the guys: If you ever want to send a woman running far and fast in the opposite direction while shrieking in horror, offer her *your mother* as an engagement gift. That is just creepy and weird.
-
Heh. That's funny.
-
Who makes them? What guy?
Two companies I know of are producing real gem-quality carbon crystals (diamonds).
Gemesis is the one whose products you're most likely to find in a jewelry store, with better color and clarity than pretty much anything ever dug up out of the ground. Yes, the diamonds they make are real diamonds, carbon crystals.
Apollo Diamond is by far the more interesting company, however, in that they are producing single-crystal wafers. Wafers akin to the silicon wafers used to manufacture computer processors, processors which will soon be running so hot that they'll melt silicon and silicon-on-insulator. Apollo Diamond's process allows them to precipitate specific amounts of helpful materials into their single-crystal diamond wafers making them even more desirable for this sort of manufacturing than even a pure diamond wafer would be. They've been slowly increasing the size of the wafers they grow, by growing them in a cone shape and slicing off the widest end for the seed for the next crystal - I'm not sure what size they're up to at the moment.
-
I believe diamond windows would also be rather ideal for spaceships.
-
My wife thinks they should be called "Nagin" diamonds. Straight out of New Orleans.
-
I believe diamond windows would also be rather ideal for spaceships.
Now there's a good idea. Not yet practical, but good.
-
I believe the russians used diamonds in the windows of a probe sent to venus. the diamonds are the only thing left and are still on the surface.
-
ALL of that probe is still there, but Venus is only hot enough to melt lead.
Meaning whatever we send there will die... provided ir can't exist past molten lead temp.
-
ALL of that probe is still there, but Venus is only hot enough to melt lead.
Don't forget the lovely clouds of sulfuric acid. And the 300+ km/h winds.
-
and little green men who want our wimmins
-
and little green men who want our wimmins
The ones wearing light-bulb-shaped helmets, right? Nah, those guys are from Mars, not Venus.