So Federal is starting a Ammo Subscription Service. I would totally be onboard with Monthly scheduled deliveries of Ammo. I’m even somewhat partial to Federal. I like their Syntech a lot.
This however is not how to do this.
https://www.federalpremium.com/handgun/subscriptions/Over .50 a round for their American Eagle brand in 9mm never mind the .40 and .45 prices? I’m even ok with that brand though it isn’t my favorite, but this is not a good price at all. If they want to get something like this going which I think is a fantastic idea you have to at least make the pricing competitive. I’d even pay a little premium for the guarantee of monthly delivery. Not that much though when I can get good quality brass cased FMJ for closer to .34 a round for 9mm all day long and prices are still dropping.