Saw this on TV, laughed like hell, went to website to see if I could capture a URL for the video, and it popped right up on their home page:
So, for 90% of the stuff they seem to be advertising this $10 per can goo for, a $1.99 tube of caulk would work just as well and probably give double the coverage. Honestly, unless you're on Gilligan's Island, the need for a sealant that doesn't require patch material on large holes is pretty rare.