On my F150 I still do the oil for two reasons: First, everything is pretty easy to get to, second, though the issue has probably been resolved by now, there was a big problem with even the dealership guys overfilling Ecoboost engines. The oil in these engines can take 15 minutes to get back in the pan after the engine is turned off. A lot of places started draining the oil two minutes after the vehicle was on the rack, then 30 seconds later when the oil got to down to a dribble (the 2.7L drain hole is huuuge), figured they were done draining. There were lots of documented cases of guys driving around with 10 quarts in a 6 quart engine. Doing it myself, I let it take the time to fully drain. It takes me that long to get the *%^&$%^$ little o-ring on the oil filter housing anyway.
On the 4Runner, it goes to the dealer. The oil on it is easy. The filter is too, but you have to take extra stuff off to get to it, and the time for me to crawl under and do it without a lift is past my cost/benefit point. I take it to the dealer and let them do it while I surf APS in the lounge*.
I always took gov vehicles to the Jiffy Lube. I spent enough time dealing with them with the gov vehicles that I won't take my own car to that kind of place. The dealer isn't all that much more expensive, and as Dogmush said, they'll use adequate to good parts and fluids and keep records. That's maybe not a big deal on an old car, but I buy new and like to take care of the vehicle and keep good records.
A lot of the Jiffy Lube places are "locally owned" so I suspect if you were to find one run by a Franchisee who took quality as seriously as profit, you would be okay. It's just the finding - which I guess could be applied to dealership service too.
*Apropos of nothing, every Toyota lounge I've been in has been spotless - almost like an upscale cafe. Every Ford lounge I've been in has been "meh" to run down.
