If they make good on the promised starting price of $20K, they probably will.
That price could be a big selling point. I'm not really up on it all, but it seems the "stripped" (not including stuff like AC, which seems standard nowadays) vehicles just don't really exist anymore. I don't know if that's through automaker research or just plain lack of buyer interest.
My very first new vehicle was a 1986 Jeep Comanche. Four banger, 4 speed manual, PS, PB, and that was it. I'm pretty sure I still remember the price - $7666. I drove it for 15 years. Certainly as I got older and was making more money, I wanted something nicer and got it, but still kept the Jeep as my beater truck.
It would be nice for a lot of people who often get themselves into too much car to have options for inexpensive, dependable, and utilitarian vehicles. Though I'm guessing the culture has shifted to where everyone wants the fancy car right off the bat. For me, I thought that the Comanche was a great way to have a new, warrantied vehicle where I was the guy maintaining it from day one vs getting a fancier used vehicle.