aj, love the response! was he intentionally scamming people, or was the money grossly mismanaged?
To be fair, it's both. I do think Ben Cannon genuinely wanted GPal to take off and work, but I'm getting the impression he likes to roll in on a particular group, subculture, or business community, and try to "fake it till he makes it", by acting like a well heeled businessman, when he was in fact living with his parents and a negative balance sheet.
So it's a combination of scamming people as to his background and business acumen so people will invest or do business with him.
Then incompetence/mismanagement in terms of the execution.
However, the nature of his intentions is small comfort to the FFL's and other gun businesses that lost their shirts when a bunch of their operating capital got tied up in GPal.