Interesting how they keep trying to make airships a viable form of air transportation. If at first you don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, and don't succeed, etc.... try, try again.
It is kind of cool looking, though.