"I can't believe "Trump" will still work to any great effect."
If Virginia is any indication at all, it's not going to work.
Polls in the lead up to the Virginia election clearly showed that the Dems screaming TRUMP!!! 24x7 was having no effect on the race, but Youngkin weaponizing McAuliffe's "I don't think parents should be telling schools what to teach" had a far more telling effect.