It's going to test deployment etc. of the sail, and as noted, test changing it's orientation etc. (teeny battery/solar powered reaction wheels, or do it with light pressure?) It's not in a high enough orbit, and it's surface area to mass ratio is going to make it a drag-magnet for the residual atmosphere that's still up there, and has many times more impact than the sun's light-pressure.
Even the second one next year isn't going anywhere spectacular. I think they just want to see if they can steer it and lift it to higher orbits etc. just using light pressure.
A series of shakedowns and proof-of-concepts to see what breaks/fails and does or doesn't work before they invest in a bigger sail that'll actually go somewhere. And the interesting thing is much like a sailboat, you can "tack", and fly into the sun. Do things like lift yourself into a higher outbound trajectory, but one that falls back into the inner Solar System if that's where you wanted to go, or angle the sail to cancel out your forward orbital momentum so you "drop" inward towards the sun.
So not just only outbound trajectories are possible. Or it could fling itself inward to pick up speed, then accelerate closer in by Mercury or Venus and then apply full sail on the outbound swing etc.