What's scary isn't that he's running as a vague neo-nazi. What's really scary is that he got %30 of the primary vote. That's just..... damn.
Well, there's your small minority of slimular (yes, slimular) individuals that turned out just to vote for this guy. Then there's the larger minority of people that liked some other policy (or three) that he supported, and didn't mind the Nazi stuff too much. Then the larger group that didn't see the racist stuff at all, but heard something good about him. Then there's your much larger group that picked his name out on the ballot, for no particular reason.