Armed Polite Society
Main Forums => The Roundtable => Topic started by: cassandra and sara's daddy on April 06, 2012, 03:36:58 PM
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how does a newspaper "certify" its circulation numbers? isn't there a organization that handles that? and whats the penalty for fudging the numbers?
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There may be an industry organization that audits circulation numbers, but I'm not aware of it. Typically newspapers will use the number of papers printed as a guide to their circulation. I know that a number of newspapers have been caught overstating their circulation in order to keep ad rates up.
The Milwaukee Journal Sentinel was (don't know if they still are) sending papers to people even after they'd cancelled, just to keep the circulation numbers up. They were sued by advertisers a few years back for fudging the numbers.
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Google is my friend. :-*
http://www.certifiedaudit.com/
Certified Audit of Circulations, Inc. (CAC) was established in 1956 to provide an objective verification of circulation claims for the benefit of media accountability and transparency of advertising investments. CAC’s not-for-profit forum provides a premier platform, which mandates no vested interest in the outcome of the audit findings. The company is governed by a Board of Directors representing national advertisers, advertising agencies and publishers. CAC’s organizational structure demands the highest circulation auditing standard. CAC is a premier, IFABC accredited, national auditor of paid and free print media. CAC is the nation’s largest provider of market research and delivery verifications for the Yellow Pages industry.
stay safe.
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paper i work for is right tricky and they allowed documentation of it to fall in the wrong hands
mine
now i have a moral dilemma what to do with it
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Trust your first instinct.
But do it through an attorney.
And keep your mouth shut. Appear in court only behind a screen while wearing a pillowcase, and speak only through a voice-changer.
stay safe.
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The papers the wife worked for had the rough formula of (X)number of papers sold X (abitrary) number of people that read each paper sold= circulation. The varied the number of people that "read each paper sold" from time to time for various reasons.