I just love the way McCain's people shouted down this "big, historic speech."
They brilliantly and graciously put out an ad in which McCain congratulated Obama on the timing of the speech, and his historic candidacy. That grabbed some media attention, and got replayed by news organizations.
Then, just before the speech, they hinted that McCain might be announcing his VP in the hours prior to the speech. That distracted more of the media from their convention coverage.
Then, the morning after, while the media was supposed to be glossing on endlessly about Obama's big speech, the news started to leak out about Palin.
Then, he announced it.
And the speech is no longer an issue.