As Madonna bounds on to the huge Wembley stage to save the planet, how the assembled Greenies will cheer.
The superstar is today fronting the massive Live Earth event, with nine concerts played over 24 hours across seven continents before an audience of two billion.
The much-hyped bid to save the world is being masterminded by former U.S. vice president Al Gore - who helped focus attention on the environmental movement with his Oscar-winning film, An Inconvenient Truth - and features artists including The Police, Red Hot Chili Peppers, UB40 and Metallica.
No doubt to rapturous applause, Madonna will call for mass global change to reduce carbon emissions and to tackle 'climate crisis'.
Watching the veteran star lap up the adoration, her entourage could, however, be forgiven for exchanging slightly jaded glances - having witnessed her jet in for the concert from New York.
For her 2006 World Tour, she flew by private jet, transporting a team of up to 100 technicians and dancers around the globe. Waiting in the garage at home, she has a Mercedes Maybach, two Range Rovers, an Audi A8 and a Mini Cooper S.
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