I like Rush Limbaugh's analogy of Trump playing with a laser pointer, driving the cat crazy.
The media folk say, "he needs to talk about serious issues," but when he tries to do that, they ignore his news and launch into some new Trump conspiracy. They won''t cover his accomplishments.
So, what to do? Make fools of them by flipping the laser pointer all over the room, and watch the cats come up with crazy stories that make them look bad. Remember "covfefe"? I just about busted a gut watching media talking heads try to interpret his typo, wondering if it was secret Russian code, or some other nefarious message.