Author Topic: Pepsi's campaign of insane and self-destructive rebranding continues... (Read 8335 times)

Manedwolf · « **on:** January 19, 2009, 03:29:53 PM »

Remember the new logo? The changing of Tropicana from the wonderfully distinctive branding to something that looks like the store generic, complete with a stock photo of a glass of juice and tiny reverse-bookshelf font, no logo?

Well, here's their next branding self-flagellation.

Seriously. What the hell?

Viking · « **Reply #1 on:** January 19, 2009, 03:37:51 PM »

I don't buy it that often (heck, I'm not even sure any stores near me has it, might be something similar I'm buying), so I've got to ask - what did it look like before?

Boomhauer · « **Reply #2 on:** January 19, 2009, 03:39:06 PM »

This:

AZRedhawk44 · « **Reply #3 on:** January 19, 2009, 03:46:18 PM »

They kept the lightning bolt and orange cap, at least.

Probably just saving money by silkscreening the bottle rather than putting a paper label on it.

When I was in sports I always hated the labels anyways. Condensation would make it peel off but there was never a trash can near by to throw the paper in.

SteveS · « **Reply #4 on:** January 19, 2009, 03:53:14 PM »

Looks better than the old one. I prefer Powerade, anyway.

Nightfall · « **Reply #5 on:** January 19, 2009, 04:30:19 PM »

When we grocery shop, my wife and I can pick out the Pepsi products easily now by their boring, generic new logos. The new Pepsi boxes suck. The new Tropicana boxes suck. Now Gatorade sucks. This is one epic fail by Pepsi.

crawdaddyjim · « **Reply #6 on:** January 19, 2009, 07:36:39 PM »

You buy stuff based on the packaging? Seriously?

Jim

Firethorn · « **Reply #7 on:** January 19, 2009, 07:43:20 PM »

Quote from: crawdaddyjim on January 19, 2009, 07:36:39 PM

You buy stuff based on the packaging? Seriously?

At least with the tropicana stuff, the old label was much easier to spot.

The tropicana one just showed up in my store, I'm going to send a complaint in about it.

El Tejon · « **Reply #8 on:** January 19, 2009, 07:58:13 PM »

Bleh, could never drink the stuff anywho. Gatorade always made me sick.

I prefer water. That stuff could catch on.

BridgeRunner · « **Reply #9 on:** January 19, 2009, 10:01:36 PM »

I dunno, I kind of like it.

And the new plastic Tropicana pitchers work better. Better balanced, easier to pour. Feels lighter.

The only Gatorade I get though is the six packs of small bottles--I think they are eight ounces? I get the "ice" flavors too. I don't think those have had the orange/green label for a while now. Those have been, iirc, more minimalist and monochrome for a while now. I could be wrong though, haven't bought any of the stuff since I had to temporarily quit running something like two months ago.

taurusowner · « **Reply #10 on:** January 19, 2009, 10:16:44 PM »

I only drink Powerade Zero, so it doesn't really matter to me at all.

Perd Hapley · « **Reply #11 on:** January 20, 2009, 01:04:15 AM »

Quote from: El Tejon on January 19, 2009, 07:58:13 PM

Bleh, could never drink the stuff anywho. Gatorade always made me sick.

I prefer water. That stuff could catch on.

Yes. Drinking Kool-Aid, or Gatorade, whatever they want to call it, to quench a serious thirst is Big Fail.

Bogie · « **Reply #12 on:** January 20, 2009, 02:08:31 AM »

You should drink Brawndo. It's got electrolytes.

Nightfall · « **Reply #13 on:** January 20, 2009, 03:06:25 AM »

Quote from: crawdaddyjim on January 19, 2009, 07:36:39 PM

You buy stuff based on the packaging? Seriously?

Hah, no. But grocery shopping is less visually interesting now.

dogmush · « **Reply #14 on:** January 20, 2009, 03:25:05 AM »

Quote

You should drink Brawndo. It's got electrolytes.

It is what plants crave, after all.

Manedwolf · « **Reply #15 on:** January 20, 2009, 10:29:59 AM »

Quote from: Bogie on January 20, 2009, 02:08:31 AM

You should drink Brawndo. It's got electrolytes.

Did you know that's real, now?

http://www.brawndo.com/

Balog · « **Reply #16 on:** January 20, 2009, 11:09:57 AM »

Quote from: Bogie on January 20, 2009, 02:08:31 AM

You should drink Brawndo. It's got electrolytes.

By far the best part of that movie.

BlueStarLizzard · « **Reply #17 on:** January 20, 2009, 11:13:51 AM »

so thats what that commercial was about... i couldn't figure it out.

one might want to tell pepsi that if they are going to advertise something they might want to say what their advertising.

RaspberrySurprise · « **Reply #18 on:** January 20, 2009, 03:03:47 PM »

Quote from: Mr. Tactical pants on January 20, 2009, 01:04:15 AM

Yes. Drinking Kool-Aid, or Gatorade, whatever they want to call it, to quench a serious thirst is Big Fail.

Er what? I know if I had been drinking only water while working down in Florida I'd be dead by now. Water does lack some things that have to be replenished after hard work, namely salt.

Or are you referring to people with zero activity drinking it when thirsty, thereby being rather counter-productive?

AZRedhawk44 · « **Reply #19 on:** January 20, 2009, 03:18:51 PM »

Quote from: Bogie on January 20, 2009, 02:08:31 AM

You should drink Brawndo. It's got electrolytes.

Oh, my God. I missed a meme. Pleez 'Splain Sors. kthxbai.

Zardozimo Oprah Bannedalas · « **Reply #20 on:** January 20, 2009, 04:13:21 PM »

Quote from: AZRedhawk44 on January 20, 2009, 03:18:51 PM

Oh, my God. I missed a meme. Pleez 'Splain Sors. kthxbai.

Movie by name of 'Idiocracy' IIRC.

Viking · « **Reply #21 on:** January 20, 2009, 04:35:44 PM »

Quote from: Fistful Savalas on January 20, 2009, 04:13:21 PM

Movie by name of 'Idiocracy' IIRC.

Yep. People had quit drinking water completely, and worse, they used Brawndo to water their crops...

Perd Hapley · « **Reply #22 on:** January 20, 2009, 05:04:35 PM »

Quote from: RaspberrySurprise on January 20, 2009, 03:03:47 PM

Er what? I know if I had been drinking only water while working down in Florida I'd be dead by now. Water does lack some things that have to be replenished after hard work, namely salt.

Or are you referring to people with zero activity drinking it when thirsty, thereby being rather counter-productive?

I know, I know. I just can't get over the fact it seems like drinking Kool-Aid. Any type of sweet drink leaves an after-taste for me, so I just don't drink any sort of soda or gatorade, if I am outside on a hot day. Or if I do, I need some water to chase it with, but it still gets me.

Also, I became very attached to water, during a desert survival course, and then again during my military service (Georgia, TX, Louisiana, etc.)

seeker_two · « **Reply #23 on:** January 20, 2009, 06:26:39 PM »

Quote from: El Tejon on January 19, 2009, 07:58:13 PM

I prefer water. That stuff could catch on.

Interesting.....who markets that?.....

Regolith · « **Reply #24 on:** January 20, 2009, 09:02:04 PM »

Quote from: seeker_two on January 20, 2009, 06:26:39 PM

Interesting.....who markets that?.....

Pepsi.

News:

Author Topic: Pepsi's campaign of insane and self-destructive rebranding continues... (Read 8335 times)

taurusowner