PR types need to catch on to the new reality. EVERYTHING that happens has been captured on somebody's cell phone, and will be posted on Youtube within fifteen minutes of the event. Forget trying to cover it up with fancy jargon. Anyone seeing the photos and video of that engine knows there were no "technical checks" conducted at Goose Bay. There were just a bunch of airport workers wandering around the plane, looking at the remains of the engine and saying "Holy *expletive deleted*it!" (Or "Sacre Merde!" if there are any Quebecois working at Goose Bay.)