If he really wants to help reduce the CO2 on earth, the easiest way that I have heard, is to cause/help millions of trees to be planted. Just think of all those millins of new trees drinking in that CO2 laden air and spewing out Oxygen. But if you read the story real close, sentence 3 says he is going to invest in finding renewable, sustainable energy sources.
Sounds like a standard business investment to me.
Mogul Pledges Billions Against Warming
http://www.breitbart.com/news/2006/09/21/D8K9AML02.htmlBy NAHAL TOOSI
Associated Press Writer
British business mogul Richard Branson said Thursday he would invest about $3 billion to combat global warming over the next decade.
Branson, the billionaire behind the multi-platform Virgin brand, said the money would come from 100 percent of the profits generated by his transportation and airline sectors. It will then be invested in efforts to find renewable, sustainable energy sources in an effort to wean the world off of oil and coal.
Branson made the announcement on the second day of the Clinton Global Initiative, an annual conference of business, political and nonprofit leaders hosted by former President Clinton.
"Our generation has inherited an incredibly beautiful world from our parents and they from their parents," Branson said at a news conference with Clinton at his side. "We must not be the generation responsible for irreversibly damaging the environment."
Clinton praised Branson, calling him one of the most "creative" and "committed" people had ever known.