If Cabela's / Bass Pro has an even moderately intelligent marketing department, they'll be all over this. If they play their cards right, they could get positive results that would otherwise cost them well into the six figures range in advertising dollars.
I'm going to copy Jamis and send off a note. I'm going to also make a point of telling them I not only buy from them, but use their credit card as my primary form of payment for other purchases as well.
As a side note, it's kinda funny that all the hand wringing busy bodies have finally gotten to me. I've generally blown off this stuff in the past, as whatever started it generally fades away. The SJWs have been so active however, that they are now getting the unintended consequences of getting lazy people like me riled up enough to get off our asses and respond against them with more than grumbling.
They still haven't figured out it was them that got Trump elected.
