Ah, yes, the W,W,W,W,W, and A theory of journalism.
But the A is only OK if it is labeled as such, with a who-to-run-out-of-town-on-a-rail byline, and no innuendos like my favorites, calling two guns an "arsenal," and two bricks of .22 "a cache of ammunition." Jes' samples, y' know.