With the short pickup beds, that makes a bit of sense. With the tailgate not in the way, you can almost reach the entire bed.
I am also guessing that Ford will make the whole thing very very easy to remove so that theft will be a big problem.
A co-worker nearly had his big Ford truck stolen at a Buc-ee's gas station in Wharton. He left it at the pump and went inside. Apparently there were some people off to the side looking for opportunities. Another guy getting gas noticed what was happening and yelled at them so they left. In less than a minute or more, they had jammed a screw driver in the door lock and plugged something into the computer that wiped the settings so they could start it without the key fob. He wasn't entirely sure what they did, but they knew what they were about. He was lucky.