"It still amazes me why people who live in town and on paved roads think they need a 4wd (except for recreational use)."
As I've noted, the AWDs, as opposed to part-time 4WDs, are generally family vechicles and offer additional road grip for those times when road conditions aren't optimal. I've kept the road in conditions where I know that were I in a 2WD I'd have had a much tougher time of it - not just snow and ice, but the heavy downpours that we get here in DC metro. Sure, everyone gets heavy downpours, but given the low nature of the area and the high amount of paved area it's very common to get roads with an inch or several of water on them. That, to me, is where my Subaru really shines.
If I didn't have the two dogs to cart around I very likely wouldn't be driving a Subaru, but something smaller that gets better gas mileage, or something sportier. I was seriously considering a 2WD Honda CR-V when I was in the market, but ran into two problems: There were hardly any available, and all CR-Vs were priced far out of my spending zone.
Now, though, I suspect that there is always going to be a Subaru in my driveway.
Oh, and as I've told mtnbkr on several occasions, it's not really winter to me until I see my first 4WD turned turtle in a ditch because someone just doesn't know how to drive it.