I go with Napa filters, which are made by Wix and are pretty good. $8ish for a filter for my truck
I also use K&N filters if I can't get to a NAPA. $13ish for a filter for my truck, but that big one inch nut sure beats monkeying around with an oil filter wrench (I use the nylon strap kind that goes on a ratchet, simple, works, not too much hassle)
I don't change my oil to save money, I change my oil because I know I do it right as opposed to a lube shop which has a high likelihood of screwing up a simple job. My drain plug isn't stripped and/or crossthreaded, and my filter mount is similarly not crossthreaded/stripped. Oh, and my oil and filter actually get changed. Lube shops tend to have a problem with accomplishing that. And I actually lube the chassis/steering while I'm down there.