So, what sort of alien/conspiracy rumors do we want to start?
First thought; the "lightning protection towers" were really part of a secret military weapon designed to destroy rockets, and this was the first close-range test. The "satellite" payload didn't really exist, but is just part of the cover story they paid off Facebook to go along with. At some point in the next couple of years, another factory second rocket will explode well away from the pad as the military tests the more practical long range version of the weapon.