And... Six months from now, the reality show Icepick will premier...
My idea for a reality show: Take the losers from all the reality shows, and tell them that the winner is going to get a million dollars and their own starring role in a movie.
Don't tell 'em anything else. Put 'em on boats, and put them out a hundred yards apart around the shore line Oak Island (!), with nothing but a ka-bar and a disassembled 1911 with 7 rounds. Whoever gets to the flag in the middle first wins.
Dangle it over the pit.