I know nothing of the brands you're talking about, first hand, but CREE does have a good name. I heard somewhere that the good LED bulbs generally use CREE internals. I think that was on APS actually.
In my house I've had really good luck with the Fiet made bulbs sold by Costco. It's a typical shaped bulb (I think A19 is the style but I'm not certain) that's equivalent to a 60W incandescent and dimmable. I like them. I got a slew on sale for $3 a pop. Very worth it. Their flood lights are nice too but I don't use them as much. I will though, it's just a matter of older CFLs burning out.
I've also started replacing metal halide bulbs at work that run at 150W with 22W "corn cob" style bulbs sold by Hyperikon through Amazon. Holy heck do I like them! You have to bypass the ballast used in HID lights for the LED version to work but that just cuts out another part that needs maintenance. At home I just replaced some 4ft flourescent tubes with Hyperikon LED tubes and they're just like HID -- you have to (or should) bypass the ballast. This particular fixture went TU 5 years ago, I tried replacing the tubes but that didn't work so I did the ballasts and that didn't work, and I have no idea WTF I did wrong. Maybe I had bad tubes maybe I had speced out the ballasts wrong, maybe I wired it all up wrong. I rewired it for LED (which is balls dead simple) and that room with the 72W of LED in there is freaking BRIGHT.
I would never replace a single metal halide bulb or florescent one ever again. LED all the way on those ones.