Slight tangent, but I have seen the Google on my phone become increasingly creepy.
Apparently the latest version of Chrome now gives "recommended web pages". When I first saw them popping up on the phone homepage, I thought, kinda neat, these are all things I'm really interested in. Then I started thinking it was a little creepy. Plus a couple of them had hijackers on them. If Google "recommends" something, it seems they should double check the links before including them.
Also, I've been getting a lot more popup notifications regarding where I've been and what I'm doing. I continually go into settings and turn that stuff off, but it seems to keep turning back on. Possibly whenever a Chrome update happens on the phone. Or, perhaps just coincidence, but this has also started happening since I got a tablet. I'm wondering if stuff on the tablet syncs to stuff on the phone, even if I keep turning all that stuff off.
Seems like lately, for everytime I say, "Man, this is really cool and helpful!" I twice say, "Man, this is getting intrusive and creepy."