Right - Because the publicity campaign for the past seven years has been "Bush is bad. Bush is a Republican. Vote, but vote for ANYONE but one of his Republican Cronies. Because they are bad. Bad, bad, bad."
A cross between Abe Lincoln, Ronald Reagan, George Washington, Thomas Jefferson, and Millard Filmore (hey, nobody's perfect) could show up, and all we'd hear from much of the media is "He's a Republican - Vote for anyone but him!"
Remember too that a very significant number of people do not want to be disappointed. They want to back a winner! So they'll see if they can figure out who is going to win, and then they'll vote for that person.
You know, it's really sad that the shooting community has such a great number of online forums, and so many shooters active on them, and they can't figure out how to coordinate a political strategy for beans. They can argue amongst themselves very well...